Puma

Founded in 1948 by Rudolf Dassler, the German sportswear brand Puma quickly established itself as a major force in athletic footwear and apparel. Originally competing directly with Adidas—founded by Rudolf’s brother Adolf Dassler—Puma became known for innovation in soccer, track, and basketball performance shoes. Throughout the decades, the brand built credibility through athletes like Pelé and later through collaborations with musicians, designers, and streetwear labels. For sneakerheads, Puma holds a unique place because of iconic silhouettes like the Suede, Clyde, and Disc System models, all of which helped shape sneaker culture across sports, hip-hop, skateboarding, and fashion. Today, Puma continues blending heritage and modern design, earning respect for both retro reissues and forward-thinking collaborations that keep the brand culturally relevant.

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Pair of Puma sneakers with red logo on side and thick soles, angled view, isolated on white background
Sneakers

ASAP Rocky's Next Puma F1 Collection Drops This Week

Coinciding with the Formula 1 Miami Grand Prix.

Victor Deng856 days ago
Sneakers

LaMelo Ball Is Getting His Own Puma Lifestyle Shoe

Here's how to buy the LaFrancé, releasing in May.

Victor Deng860 days ago
Style

Rihanna Reflects on Past Revealing Outfits, Says They Give Her the ‘Ick’ Now: ‘I Really Did That?’

The 'Unapologetic' singer, now an 'evolved young lady,' said on Wednesday that she can't believe some of the fashion choices she made when she was younger.

Alex Ocho866 days ago
Sneakers

LaVar Ball Blames LaMelo Ball's 'Raggedy Shoes' for Injuries

LaVar takes a shot at Puma and LaMelo's MB signature line.

Victor Deng883 days ago
Sneakers

LaMelo Ball's Next Puma Signature Shoe Leaks

First look at the rumored MB.04.

Victor Deng885 days ago
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Sneakers

This Puma MB.03 Celebrates Charlotte Hornets Fans

The 'Blue Hive' colorway drops this week.

Victor Deng925 days ago
Style

Best Style Releases: Supreme, Stüssy, Corteiz, Who Decides War, and More

A roundup of the best drops this week from brands like Supreme, Corteiz, Who Decides War, and more.

Lei Takanashi932 days ago
Sneakers

Scoot Henderson's First Puma Scoot Zeros Collab Drops Next Week

Designed in partnership with Cheetos.

Victor Deng941 days ago
Sneakers

LaMelo Ball and Puma Open New Basketball Court in Charlotte

Check out a detailed look at the new facility.

Victor Deng961 days ago
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Sneakers

A Complete Guide to This Weekend’s Sneaker Releases

From the Nike Air Max2 CB 94 to the 'Yellow Ochre' Air Jordan 1, here is a complete guide to all of this week's best sneaker releases.

Mike DeStefano968 days ago
Music

Rihanna Says Her Next Creative Chapter Is an 'Era of Discovery'

"And that's not just with fashion or my daily routine... with music, all of it!"

Style

Rihanna Celebrates Fenty and Puma’s Creeper Phatty With Los Angeles Launch Party

ASAP Rocky, Tommy Genesis, and more were in attendance at the Los Angeles party on Monday night.

Sneakers

The Best New Sneaker Designs Of 2023

Counting down the year's sneakers that championed new design and innovation.

Riley Jones997 days ago

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