Off-White

Off-White is a luxury streetwear brand founded in 2013 by Virgil Abloh, who leveraged his background in architecture and design to reshape fashion. Based in Milan, the brand is distinguished by its use of quotation marks, zip ties, and industrial-inspired graphics, combining high fashion with urban culture to elevate streetwear within luxury contexts. One of Off-White's biggest products was the “industrial belt,” a design element that became a cultural symbol beyond fashion. Fans return for its bold visual language and collaborations with Nike on the historic "The Ten" collection in 2017 and IKEA on a series of coverted home goods, which blend utility with style, reinforcing Off-White’s position as a cultural connector between luxury fashion and contemporary streetwear communities.