Nike

Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman, Nike began as a distributor for Japanese running shoes before becoming one of the most influential athletic brands in the world. Officially renamed Nike in 1971, the company introduced innovative performance footwear while building a powerful identity around sports, competition, and culture. Nike’s rise was fueled by partnerships with legendary athletes like Michael Jordan, whose Air Jordan line transformed sneaker culture forever. For sneakerheads, Nike represents more than footwear—it symbolizes storytelling, exclusivity, and design evolution. From iconic silhouettes like the Air Force 1, Dunk, and Air Max to limited collaborations with artists, designers, and athletes, Nike has continuously shaped trends in both fashion and sports. Its influence on sneaker collecting and streetwear culture remains unmatched across generations.

Sign Up to get access to the latest drops, exclusive products and insider updates.
By entering your email, you agree to receive customized marketing messages from us and our advertising partners. You also acknowledge that this site is protected by reCAPTCHA, and that our Privacy Policy and Terms of Service apply.

Featured

Latest Stories

Kim Kardashian appears on the cover of Complex
Sneakers

The Michael Jordan of Influencing: How Kim Kardashian Made Her First Sneaker

Kim Kardashian might not be an athlete, but she’s set a new standard for fame, influence, and content creation. Nike believes she can help turnaround its lagging women’s business, and so does she.

Aria Hughes210 days ago
Pop Culture

Drake Shares New NOCTA x L’Art Racing Collection

The Racing Collection is in collaboration with L'Art De L'Automobile.

tara mahadevan861 days ago
Sneakers

Caitlin Clark's Nike Deal Reportedly Worth Up to $28 Million

New details have emerged on Clark's potential deal.

Victor Deng863 days ago
Sneakers

Nike to Lay Off 740 People at Oregon Headquarters by June

Significant job cuts are underway at the sportswear giant.

Victor Deng864 days ago
Advertisement
Sneakers

Bootlegger Order to Pay Nike $8 Million

Default judgment entered in Nike lawsuit against Omi in a Hellcat.

Victor Deng864 days ago
Zac Dubasik866 days ago
Sneakers

Caitlin Clark Is Reportedly Getting Her Own Nike Signature Shoe

As part of her rumored 8-figure endorsement deal with the Swoosh.

Victor Deng868 days ago
Sneakers

Nike Unveils A.I.R. Concept Footwear

Several prototypes were on display at the Nike on Air event in Paris.

Victor Deng874 days ago
Victor Deng875 days ago
Advertisement
Sneakers

Nike Made a Breakdancing Shoe for the Olympics

Introducing the Nike Jam.

Victor Deng875 days ago
Sneakers

Here's How to Buy Bode's Nike Astrograbber Collab

Two colorways are arriving later this month.

Brendan Dunne878 days ago
Sneakers

Nike Is Making Less Air Force 1s

Execs say the brand is pulling back on the franchise.

Brendan Dunne895 days ago
Sneakers

StockX Is Selling Rare Sneakers at Huge Discounts in First Sample Sale

Exclusively at its Soho drop-off location this weekend.

Victor Deng895 days ago
Advertisement

Stay ahead on Exclusives

Download the Complex App